Marketing Foundations: Building a Brand that Lasts

Workshop Duration: 60 minutes

Workshop Overview

Marketing Foundations: Building a Brand that Lasts is a practical, beginner-friendly workshop designed to help professionals and aspiring leaders understand the core principles of marketing beyond social media and advertising.

In this session, we’ll break marketing down to its fundamentals: clarity, value, and communication. Attendees will learn how to define what they offer, who they serve, and how to communicate their message in a way that resonates with the right audience. Whether you’re building a personal brand, launching a business, or supporting an organization, this workshop provides the tools to think strategically before jumping into tactics.

Through guided discussion, worksheets, and real-world examples, participants will explore topics such as product and service positioning, audience identification, SWOT analysis, and marketing communication. This session emphasizes strategy over trends and helps attendees build a strong foundation they can apply across platforms, industries, and career stages.

What You'll Learn

• A clearer understanding of marketing fundamentals
• Practical frameworks they can immediately apply
• Increased confidence in how they communicate their value
• A stronger foundation for future marketing efforts

Workshop Format

Interactive presentation with worksheets, case studies, and live Q&A.

Who Should Attend

Professionals, entrepreneurs, and community members (all experience levels welcome).

Seats are limited. Sign up before we sell out. 

Questions? Contact Rico Nasol.

Note: Food will be served. Registration required due to limited venue capacity. Tickets are non-refundable. 

This event is a part of the NAAAP LV Professional Development workshop series designed to help professionals grow their careers or businesses with confidence.